Friday 28 November 2014

EVALUATION QUESTION 5 ATTRACTING AND ADDRESSING AUDIENCES

How did you attract/address your audience?


Q.5 requires you to think about marketing your product.


  • use Slideshare
  • You should design the mock-up of a website for your product and explain what would be on it by referencing an actual film / magazine website. 
  • Mock up the home page using a still from your film / cover from your magazine, with 'links' to Facebook, Twitter, dates of release, key personnel.
For An Eye for Danger

The first slide in PowerPoint would say in order to attract our audience, we used the same techniques that a professional distribution company would create:

  • poster for P & A
  • film website
  • Facebook page
  • Twitter feed.
All these platforms are linked, creating a synergistic whole.

The second slide would say:

The key visual code here is the haunting stare of the victim. Thriller film audiences would react to this arresting image with its direct address and engagement with the audience. The image embodies the film title An Eye For Danger visually. It clearly signals the genre. The trail of red connotes blood, hinting at violence. The eye’s colour has been enhanced in Photoshop to beautify the victim and engage the audience’s interest.

 The third slide would say: (write about film website)

  


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