RESEARCH: DISTRIBUTION OF PRIDE

Deconstructing Still and Moving Images

The two stills presented here, one being the film Pride, which is set in the reign of Margaret Thatcher as Prime Minister in Britain. The film tracks the true life events surrounding the Gays in London and their communities. 

The target audience for this film is a variety of people. The film contains a lot of political views and also tries to engage audiences from outside of this spectrum. (cinemoleworldpress.com) suggests that " its a film which tries its hardest to win over viewers on the other side of the spectrum." The source furthermore says "despite ending with on-screen text that describes a triumph for the Labour party and that the Tory government are the biggest villains in the movie. It wants to be a shameless crowd pleaser, yet will undoubtedly alienate Conservatives". 

This film is of national interest because it deals with a period in our history that is still of great interest (think of Billy Elliot both screen and stage). National audiences are served by cinemas that deal with national issues. The P & A (posters) feature the protests prominently...megaphone marches;were used by gay and lesbian communities fighting for equality and being who they naturally are. Many of the general public and the government were against the idea of homosexuality being legal, especially in Britain. Britain in this period it was very strict with regards to making homosexuality illegal.

This first image presented here shows a group of protestors. The man in the centre of the frame is clenching his fists in the air which suggests a victory pose, this to me conveys pride. The expressions on the protestors faces show assertion and show dominance in displaying their rights.




The second picture presented here depicts a lot of excessive behaviour.

HERE IS A LINK TO THE TRAILER: (https://www.youtube.com/results?search_query=pride+trailer+)