- What films and TV programmes are your target audience watching now?
- What platforms do they watch programmes on?
- What social groups do they relate to?
- What issues might they be interested in?
FIRSTLY: MAKING MY FILM STAND OUT:
I believe that my film stands out amongst other films because as a group we decided to do a film that no other group has done before and we feel that as a result of this, our film is unique from the other films and will get more attention for doing a project unlike the others. This is a screenshot of a clear insight on what our movie is about.
DISTRIBUTING MY FILM: There are various ways I have thought of in regards to distributing my film. One of the strategies I used is Pinterest. I collected a variety of pictures and sources from the website and images from google of specific characters and in my own words explained to the viewer why I decided to use these images and how they will impact and enhance our film:
STEP ONE: FINDING OUT WHAT MY TARGET AUDIENCE WATCH NOW: As our audience will be targeted for people aged 16 years and above, youth nowadays enjoy action packed films and also thrillers and many more genres of this nature. Many people nowadays are also drawn to comedies, one good example being "The Inbetweeners". Many people are very fond of the series as it revolves around teenage life and their activities involving extravagant humour. Our ideal target audience should be interested in horror films as well as thrillers.
(GENDER: BOTH MEN AND WOMEN.)
Other social platforms that is followed by our target audience consist of YouTube videos, online games and Netflix.
Other social platforms that is followed by our target audience consist of YouTube videos, online games and Netflix.
CLOTHING: I did research on clothing websites that cater for the type of characters in my film. I came across "River Island" as they have a large volume of choice that suit my group we will be producing - below is a image of some examples found.
STEP TWO: WHAT PLATFORMS PEOPLE WATCH PROGRAMMES ON: Most people nowadays watch TV and movies on their tablets then they watch on their TV screens. Also most people watch content on their tablets in their bedroom than their living room. People around the world are watching an average of 25 hours of TV programming and film content a week. TV viewing is up from 10 hours a week in 2011 to 19 hours this year. On average, tablet owners watch 6.7 hours of movies a week against the average of 5.5 hours of non-tablet users. Also the living room nowadays is the centre of home entertainment and people take advantage of the ability to view whatever they want in many rooms throughout the home and even in unexpected places as 50% of broadcasters watch TV in their living room. Sweden numbers are 81%, UK numbers are 75% and Australia numbers are 68%.
As our audience will be targeted for people aged 16 years and above, youth nowadays enjoy action packed films and also thrillers and many more genres of this nature. Many people nowadays are also drawn into comedies, one good example being The Inbetweeners. Many people are very fond of the series because the main plot of the story is revolved around teenagers and mainly consists of extravagant humour. Ideally we would like our target audience to be interested in horror films as well as thriller films.
GENDER: BOTH MEN AND WOMEN.
In people's leisure time, they would be able to find additional information on YouTube, playing video games surf the internet etc.
STEP THREE: WHAT SOCIAL GROUPS DO THEY RELATE TO:
Most people nowadays watch TV and movies on their tablets then they watch on their TV screens. Also most people watch content on their tablets in their bedroom than their living room. People around the world are watching an average of 25 hours of TV programming and film content a week. TV viewing is up from 10 hours a week in 2011 to 19 hours this year. On average, tablet owners watch 6.7 hours of movies a week against the average of 5.5 hours of non-tablet users. Also the living room nowadays is the centre of home entertainment and people take advantage of the ability to view whatever they want in many rooms throughout the home and even in unexpected places as 50% of broadcasters watch TV in their living room. Sweden numbers are 81%, UK numbers are 75% and Australia numbers are 68%.
STEP FOUR: WHAT ISSUES MIGHT THEY BE INTERESTED IN: My target audience will be interested in Tv shows as well as movies. I think that the audience in terms of movies, would watch the likes of The Hunger Games Mockingly part 1 starring Leonardo DiCaprio and the films such as Gravity, The Hobbit, the Desolation of Smaug and Kingsman: the secret service.
In terms of video games, the audience would be likely to play games such as Bioshock and Fallout, due to the fact they both are thriller/horror games and are set around the time our film is set. For clothes they would go to places such as Hollister and Jack Wills as both shops contain clothing of this era.
Specify the movies watched. Use the link given in my post to see what's on. Think of how you are going to express your findings in your poster: it will be much more succint and figure-based. Model your work on NME's.
ReplyDelete